by Lynda Robbins, Product Education Specialist
It seems to me that in the great big world of shopping- bargain and value pricing typically do not go hand in hand in with quality. It is more the norm to find lower priced products in the “cheaply” made category or on the “marked down” shelf where the misfits live. When it comes to our food culture, unhealthy, processed, fast food comes with an inexpensive price tag. In the nutritional supplement world of Probiotics, marketing companies are increasingly convincing consumers that higher prices and higher potencies mean higher quality products. Believe it or not, marketing strategies have led consumers to believe that “more is better, bigger is better, super-size me”, even in the Probiotics industry. When we see a higher price tag, a green light goes off in our brain signaling us to make a purchase that might very well be beyond our budget. We justify the expense by telling ourselves that if it costs more, it must be higher quality and therefore “better” for our health. UP4™ Probiotics dispels that myth. The UP4™ Daily is an award-winning and clinically researched formula that is both high quality and value priced.
Last week I was in a Health Food store providing education for the vitamin department staff on UP4™ Probiotics. A customer approached and mentioned that a family member had suggested that she take a Probiotic supplement. She went on to explain that she had never before taken Probiotics. Being a newbie to Probiotics she was concerned about how her body might react to introducing a Probiotic supplement, as she tended to have a sensitive tummy. This customer also confessed that with a large family, her weekly shopping budget was restricted. Her eyes glazed over as she scanned the price tags lining the Probiotic supplement shelves. I noticed her disappointment and resignation. Just as she was preparing to leave the scene empty handed, I disengaged from the staff training and approached her. I explained that I completely understood her predicament and that I had a solution that would resolve both of her concerns. I led her back to the Probiotics section and pointed out UP4™ Probiotics Daily. I asked the customer if she would be interested in learning about this high quality, clinically proven, value priced Probiotic supplement. Her eyes lit up and a smile spread across her face. With a sigh of relief, she was ready to hear about an unusual combination of high quality and value pricing. A rarity in the marketplace, to be sure.
At a potency of 5 billion CFU’s (Colony Forming Units), along with a proprietary blend of 2 robust, acid and bile resistant strains of bacteria, UP4™ Daily provides a great starting place for those who may be taking a Probiotic supplement for the first time. This gentle formula supports the body to maintain healthy levels of friendly bacteria in the digestive tract. UP4™ Daily contains our trademarked superstrain Lactobacillus acidophilus DDS®-1. This robust strain populates in the small intestine and is backed by over 35 years of clinical research in the areas of digestive and immune health. UP4™ Daily also contains Bifidobacterium lactis which populates in the large intestine. Delivering a 50/50 ratio of these 2 strains of bacteria, this formula provides full gut coverage.
For the budget conscious shopper, UP4™ Daily is a “slam dunk”! A 2-month supply averages out to be approximately .41 cents per day. And to top it off, there is a $3.00 OFF coupon for the next purchase (no expiration date) on the inside upper flap of the box. High quality and value pricing doesn’t exist only in our dreams. UP4™ Probiotics Daily delivers a high quality probiotic supplement at a value price.
Shop value, shop quality, shop wise. Maintain a happy and healthy digestive and immune system with a HAPPIER INSIDE™!